NAME

EMAIL

PHONE NUMBER

1. What’s your mission?
Why does your business exist? Who do you serve?
→ Example: “I help busy moms reclaim their confidence and glow through personalized skincare routines.”

2. What do you believe in?
What values drive how you show up and serve?
→ Example: “I believe everyone deserves to be seen, celebrated, and supported—no matter their background.”

3.  Write 2–3 adjectives that describe your brand tone best:

Confident – Compassionate – Bold – Playful – Professional –
Rebellious – High-Energy – Grounded – Elegant – Witty –
No-Fluff – Spiritual – Academic – Conversational – Inspirational

4. Who is your ideal customer?

→ Use a simple format: “I help [type of person] who wants to [solve what problem] so they can [get what outcome].”
→ Example: “I help entrepreneurs who struggle with content stay consistent online so they can attract more clients.”

5. What do they care about most?

→ List 3 core desires or priorities of your audience:

6. Write 1–3 phrases or sayings you naturally use that capture your vibe.

(Think: how would your best friend describe your way of speaking?)

→ Examples:

• “Let’s get real.”

• “You didn’t come this far to play small.”

• “Your voice deserves to be heard.”